We hope that this article will help web designers understand the importance of project research and what planning needs to be done before starting the design and developmental phases.
Many web designers get off to a bad start by creating mockups of what they think their client will want. This behavior is not sustainable and will lead to the failure of a project. Every web designer needs to open their minds and dig deep into their client’s industry in order to learn about what they are trying to accomplish. Don’t be afraid to ask questions, this will make it easier to better understand a client’s goals, competitors, and business plan.
Some clients will want an app or website to simply extend their brand and provide information about their company. Some will take an analytical approach and focus on attracting leads while others will want to cater to a specific market. Keep this in mind and also remember that it is important to take a good long look at a client’s short and long term goals in order to understand their target audience.
The target audience is the most critical part of a design because almost every client wants to tell a story, promote their goods, or provide a service. In order to successfully get their message across it is important to understand to whom they are trying to sell their products, how their customers will make their decisions, and what they want or need from your client’s company.
Here are the key points:
- Open your mind and dig deep into a client’s industry.
- Don’t be afraid to ask questions.
- Understand a client’s target audience.
This article was inspired by step 1 of our creative process.
Stay tuned for future installments.